MARKET LEADER Become the dominant multi-brand sporting goods
retailing franchise in China in terms of store network
expansion and sales growth to capitalize on the fastest
growing consumer market in the world.
VALUE PROPOSITION Offer world class quality products and services
to the young and discerning middle class urbanites who
are style, health and leisure conscious.
DIFFERENTIATION In addition to network expansion, we strive to
build strong brand equity through value enhancement, integrated
marketing and customer loyalty development to stay ahead
of competition and to optimize operating margins and profitability.